How to Avail This Offer?
All you have to do is download the Dunkin’ Donuts app, and then sign up for the DD Perks. Members gain five points for every one dollar purchase they make at Dunkin’ Donuts. On reaching 200 points, the doughnut-and-coffee chain gives them a free Dunkin’ Donuts beverage of any size. After signing up, you can order the free coffee through the app or get your loyalty QR code scanned in-store to get your hands on the warm treat.
Message for the Fans
Joanna Bonder, director of loyalty marketing and strategy at Dunkin’ Donuts said, “As we head into the home stretch of winter, we know our fans could use a little extra boost to stay energized,” also “With Free Coffee Mondays, we look forward to keeping our rewards members running with a free cup of hot coffee to help start each week in February off right.”
Tough Year for Dunkin’ Donuts
With the ongoing pandemic and restrictions to stay at home, Dunkin’ Donuts and other fast-food chains have experienced decreased sales. Over the course of last year, the company has identified 800 stores that need to be closed to keep it profitable. Most of these outlets are near gas stations or transit centers. The doughnut-and-coffee company is hoping to boost its sales through this promotional offer. They are optimistic that this will attract customers to the stores to start their morning and week on a brighter note.